Our Team

Industry Leader, Educator & Consultant

Paul Kordon

Paul Kordon – Co-Owner | Industry Leader, Educator & Consultant

Paul Kordon is Co-Owner of Dent Shop Rapid City and one of the most respected figures in the paintless dent repair industry nationwide. With over two decades of hands-on experience, Paul has built a career defined by innovation, leadership, and a relentless commitment to raising the standard of PDR.

Paul’s expertise spans every facet of the industry—from high-end retail repairs and exotic vehicles to large-scale hail catastrophe operations across the country. His deep understanding of both the technical and business sides of dent repair allows him to lead with unmatched insight, ensuring that every repair is executed with precision while every customer experience is handled with professionalism and care.

He is widely recognized for his role in developing and influencing modern PDR pricing structures, helping create standardized pricing guides that are now used across the industry and integrated into major estimating platforms. This work has not only elevated transparency in pricing but has also helped bridge the gap between repair facilities and insurance companies—making the process smoother and more consistent for customers.

Beyond Dent Shop, Paul is also the founder of PaulKordon.com, where he offers consulting, training, and speaking services to technicians, shop owners, and industry professionals nationwide. Through this platform, he shares his expertise in estimating, negotiation, scaling operations, and maximizing profitability—making him a sought-after consultant and educator in both the PDR and collision repair industries.

At Dent Shop Rapid City, Paul brings this high-level expertise directly to the local market. His leadership ensures that customers benefit from national-level knowledge with local, personalized service. Whether navigating complex insurance claims, managing hail damage repairs, or restoring high-value vehicles, Paul’s influence guarantees a process built on integrity, efficiency, and exceptional results.

His vision continues to push Dent Shop forward—not just as a repair facility, but as a leader in innovation, education, and customer experience within the automotive industry.